Customer behavior,
made undeniable.
Enargea evaluates the psychology, systems, and strategy behind every buying decision. Delivered personally by Pierce/Co. as a scored diagnostic or a full behavioral strategy.
// 01 The Problem
Every metric has a system behind it.
Businesses are systems. Your metrics are symptoms of how well yours is working. Most strategies skip the part that matters most, the human behavior driving every buying decision. They optimize channels, rewrite messaging, and run more experiments. But without understanding the behavioral and systems layer underneath, the results don’t stick.
The fastest path to improving your metrics isn’t more decks or more meetings. It’s understanding exactly where the system is breaking down and why. That’s what makes the right solution obvious, and everything that comes after it faster.
// 02 The Audit
Your buyer psychology, made visible.
Enargea is the audit — a structured behavioral evaluation of your buyer psychology and the systems that shape it. Delivered not as a document, but as a living platform. Your scores, your findings, your hypotheses. Interactive, trackable, and always available.
// 03 The Platform
Not a snapshot. A system.
Enargea evaluates buyer behavior across three interconnected layers — giving you a complete picture of what’s happening, how it’s changing, and exactly what to do about it.
Audit Mode
Behavior and systems, scored.
A structured evaluation of your buyer psychology and system health. Enargea scores your business across behavioral levers and seven core systems — then surfaces a hypothesis for what’s driving your outcomes. This is where every engagement starts.
What you get
- Behavioral scorecard mapped to each stage of the buyer journey
- System assessment across seven core business systems
- A scored hypothesis for what’s producing your current results
Pulse Mode
Add-onBehavior doesn’t stand still.
Pulse tracks how your scores evolve over time — so you can see what’s improving, what’s slipping, and where to focus next. It turns a point-in-time audit into a living intelligence layer that stays useful long after the engagement ends.
What you get
- Trend tracking across behavioral and system scores
- Change indicators between scoring periods
- A clear view of momentum — positive and negative
Strategy Mode
Behavioral StrategyFrom insight to action.
Strategy translates your audit findings into a prioritized action plan — white-glove recommendations from Pierce/Co., plus AI-generated plans ranked by impact and effort. Grouped into intelligent scenarios so your team knows exactly what to build, fix, or stop.
What you get
- Prioritized recommendations ranked by impact and effort
- Intelligent scenarios grouped for fast decision-making
- Every finding assigned to a specific team or owner
AI Chat
Your strategy, always one conversation away.
A contextual AI chat engine runs across all three layers — Audit, Pulse, and Strategy. Ask about any finding, drill into any score, or explore what a change in behavior means for your business. It knows your audit. It knows your business. It’s always on.
// 04 How It Works
From measurement to clarity in days
Every Enargea audit is a structured, consultant-led process — behavioral measurement across your systems, personally reviewed by Pierce/Co, delivered as an interactive report you can act on.
Enargea
10 business days
- 01
Scope alignment
Brief intake to define product area and audit boundaries.
- 02
SOW + payment
Signed agreement, work begins.
- 03
Measurement
Behavioral data collection across your systems.
- 04
Personal evaluation
Every finding is reviewed before final handoff.
- 05
Handoff
Invite link to your Enargea report.
Enargea + Behavioral Strategy
4 weeks
- 01
Diagnosis
Full behavioral audit, same as Enargea.
- 02
Deep dive validation
Each hypothesis tested against recorded flows and screenshots.
- 03
Recommendations
A prioritized set of recommendations per hypothesis.
- 04
Scenario planning
Each recommendation scored by impact and effort.
- 05
Handoff
Enargea report plus full strategy deliverable.
// 05 Built by Pierce/Co.
The consultancy behind the platform.
Enargea is built and operated by Pierce/Co. — a behavioral systems consultancy led by Jonathan Pierce. Every engagement is consultant-led, not platform-automated.
Pierce/Co. designs behavioral systems that guide user decisions, reinforce adoption, and drive sustainable product growth. Enargea is the tool built to make those findings permanent.
Learn more about Pierce/Co. ↗// 06 FAQ
Frequently asked questions
What is a buyer psychology audit?
A structured evaluation of how your prospects and customers actually decide whether to buy, stay, and recommend. Enargea scores nine behavioral dimensions against public evidence — reviews, forum discussion, earnings calls, indexed help content — and traces each score back to the team, policy, or technical decision producing it. The result is a diagnostic that explains your metrics rather than just reporting them.
Who is Enargea for?
Product, growth, and marketing leaders at B2B SaaS and Retail companies who already have the numbers and want to know what’s behind them. The Behavioral Strategy tier is built for business leaders and executive teams who need a prioritized action plan, not just a diagnosis.
Which verticals does Enargea support?
Enargea currently supports B2B SaaS and Retail, with additional verticals added as the evidence base for each is built out. The nine-dimension rubric applies across verticals, but the evidence patterns and benchmarks are vertical-specific — what “Trust” looks like in fintech differs from what it looks like in apparel retail. If you’re outside our current verticals, email hello@pierceand.co before booking; we’ll tell you honestly whether the methodology fits today or whether your vertical is on the near-term roadmap.
How is Enargea different from CSAT, NPS, or VoC platforms?
CSAT, NPS, and VoC tools measure how existing customers feel after the fact, usually through surveys or sentiment analysis on support tickets. Enargea measures the behavioral and systemic causes of those feelings — across prospects and customers — using public evidence and a defined nine-dimension rubric. VoC tells you the score; Enargea tells you why the score is what it is and which system inside your business is producing it.
How is Enargea different from win-loss analysis?
Win-loss analysis interviews recent buyers about specific deals. Enargea evaluates the behavioral signal across your entire public footprint, including buyers who never made it to a sales call. Win-loss is a narrow, deal-level view; Enargea is a systemic, business-level view.
Is Enargea market research?
No. Market research describes a category or a customer segment. Enargea evaluates one specific company — yours — against a behavioral rubric and produces a scored diagnostic with hypotheses you can act on.
What do I walk away with?
Access to the Enargea platform — your scores across nine behavioral dimensions and seven systems, the evidence behind each score, diagnostic hypotheses, and an AI chat scoped to your engagement. Platform access runs for one year from kickoff. Behavioral Strategy engagements add a prioritized recommendation set and strategic narrative.
Ready to see your buyers clearly?
Fast results you can act on today. If you’re ready to move, let’s talk.